Coniston portfolio company FMC, a leading dental media and practice service provider, has acquired a majority stake in Xcelerator Dental, a specialist provider of growth marketing services for dental practices across the UK.
Xcelerator Dental offers bespoke, results-driven marketing solutions that deliver sustainable growth for dental practices through the use of an integrated, multichannel approach that ensures practices receive the best return on their marketing efforts. Xcelerator Dental has built its reputation on delivering not just lead generation but full-funnel marketing strategies that help practices turn interest into long-term patient relationships.
David Nelkin, CEO of Xcelerator Dental, commented “Our mission has always been to help dental practices grow in ways that make a real difference to their business. Joining FMC amplifies our ability to fulfil this mission by connecting us to their extensive resources and industry-leading platforms, while fostering the trust and alignment that leads to lasting success.”
Craig Welling, CEO of FMC, commented “FMC has spent 30 years supporting dental professionals, so we understand the pressures and opportunities they face. The addition of Xcelerator Dental strengthens our ability to help practices grow in a meaningful way. Together, we’re offering a service that goes beyond marketing, one that focuses on efficiency, scalability and, ultimately, practice success.”
FMC and Coniston were advised by Browne Jacobson (Mike Jackson, Matt Dorman, Abigail Noakes) and Finerva (Rowena Wattrus, Adam Brodie). Xcelerator Dental were advised by Hentons (Chris Sellars, Harry Bushell) and Harper James (Jenni Ferguson).
Coniston originally backed the MBO of FMC in September 2023 and recently secured a £4m growth capital round from a consortium including industry leader, Barry Lanesman.
